HP INSTANT INK - AD REFRESH
Small blurb about work as AD for social teaam
THE BRIEF
SPOON CAMP
PROJECT OVERVIEW:
HP launched Instant Ink, a subscription that delivers ink and/or toner to your door when you need it. Their social media ads weren't performing, so they asked us to refresh their social media ads with elevated layouts and actionable copy.
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CREATIVE REQUIREMENTS:
•Redesign static assets to work harder – optimize by platform and channel
•Rework copy across platforms and by channel to avoid redundancy
•Work with agency to create new Google Discovery assets based on Google best practices + market insights•Create message map to better guide markets
•Develop guidelines for how we want partners to leverage our assets
THE EXECUTION
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THE BRIEF
JUNETEENTH CELEBRATION
PROJECT OVERVIEW:
To raise awareness and celebrate Juneteenth, commemorating the emancipation of enslaved African Americans in the United States, through engaging social media content.
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CREATIVE REQUIREMENTS:
Design visually appealing graphics or images that incorporate Juneteenth themes, such as freedom, unity, and heritage.
Incorporate relevant symbols and colors associated with Juneteenth (e.g., Juneteenth flag, African patterns).
Include educational or historical content to inform the audience about the significance of Juneteenth.
Ensure the content is respectful, inclusive, and culturally sensitive.
THE EXECUTION
THE BRIEF
WORK FROM ANYWHERE
PROJECT OVERVIEW:
To promote the company's remote work program and encourage participation in "Work From Anywhere" Week through an engaging gif animation.
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CREATIVE REQUIREMENTS:
Create a dynamic and captivating gif animation that portrays the concept of working from anywhere.
Incorporate diverse work environments (e.g., home office, coffee shop, beach).
Showcase the ease and convenience of remote work through animated characters or scenes.
Include the company logo and branding elements subtly within the animation.
Keep the animation loop short and engaging for social media consumption.
