RED BULL
Creative Strategist
Dfrnt Cloth Creative
THE BRIEF
Red Bull wants to better engage Black Consumers in the Baltimore/DC area. Advise Red Bull on influential people, consumer behaviors, and key moments in the Baltimore/DC area to help increase relevance. Propose concepts for experiential activations as executional components of the strategic plan.
STRATEGY
CHALLENGE TWO
Increase relevancy within key playgrounds
INSIGHT TWO
There are opportunities for Red Bull to show up and as a partner and friend of the community during key cultural moments
STRATEGY TWO
Develop strategic campaigns that align with Black Cultural Occasions including the celebration of life, creatvity, and historic moments
CHALLENGE ONE
Building relationships with influential members of the community
INSIGHT ONE
Red Bull can do more right now to support it's Black influencers
STRATEGY ONE
Showcase current influencers and their ideas by increasing social media exposure and develop an influencer program to sustain long-term relationships with influential members of the community
CHALLENGE THREE
Drive trial in socializing, parties & events, and work occasions
INSIGHT THREE
The Black community generally perceives Red Bull as either a drink to: keep them awake or continue partying
STRATEGY THREE
Showcasing Red Bull as multi-lifestyle drink fit for all occasions
INFLUENCER PROGRAM
So what exactly is going on here..what are the results
RESULTS
INFLUENCER PROGRAM
So what exactly is going on here..what are the results